Wondering how Twitter can help your bottom line?

Posted May 20, 2009  |  By Hilary Smith, Customer Support Manager  |  Filed under: Social Media

Still trying to figure out how Twitter can really help you in your business?

Probably the single biggest added-value that Twitter has over the competition, is direct access to people and organizations with which you might never otherwise have direct contact. These can translate into: potential customers, clients, suppliers, and business contacts.

Case in point: Did you ever contemplate having a conversation with Queen Rania of Jordan? Well, now you can follow her on Twitter. Don't think she's a potential client of yours? Well, what about the CTO of Cisco Systems? Some of these Twitter feeds may be moderated, but it does show the directness of Tweeting. While not everybody may be Tweeting (yet), therefore not making it a substitute for a "mass media" commercial, the direct contact with influential potential clients or partners that can translate into ideas for innovation and increasing the bottom line, make Twitter the place to be right now.