Blog
Social Media
Facebook better conversion than Twitter?
Posted December 08, 2009 | By Hilary Smith, Customer Support Manager | Filed under: Online Marketing, Social Media
I actually caught this post via Bob Wan-Qi Kim's Twitter feed, but he argues in a post to his "Sparkah" blog that he gets more marketing value out of his Facebook page. Care to compare?
How a town in the UK is using Twitter to its Advantage
Posted December 01, 2009 | By Hilary Smith, Customer Support Manager | Filed under: Social Media
The town of Darlington in the United Kingdom is fully entering the 21st century by harnessing the power of social media. It wanted to more easily interact with the populace, and get the word out on events happening in Darlington, so they have employed a full time "Tweeter" to tweet information to followers regarding Darlington events and local news.
Town uses Twitter
Posted December 01, 2009 | By Hilary Smith, Customer Support Manager | Filed under: Social Media
The town of Darlington in the United Kingdom is fully entering the 21st century by harnessing the power of social media. It wanted to more easily interact with the populace, and get the word out on events happening in Darlington, so they have employed a full time "Tweeter" to tweet information to followers regarding Darlington events and local news.
How to succeed in business
Posted November 12, 2009 | By Hilary Smith, Customer Support Manager | Filed under: SEO, Social Media
The New York Times has more real world examples of how Facebook has helped small businesses, and encourages small business owners looking for inexpensive ways to market themselves, to take a look at the power of Facebook.
LinkedIn reaches 50 Million users
Posted October 15, 2009 | By Hilary Smith, Customer Support Manager | Filed under: Social Media
It feels like users are finally getting the hang of LinkedIn, or at least the buzz is big enough (with a little help from a tough job market), that people are checking it out. But the power of a social network is usually its breadth, and that seems to be where LinkedIn is heading, according to company reports, which released the news that LinkedIn has now reached 50 million users: potential clients and job seekers all.
Google Ad Words Bidding Tutorial
Posted September 17, 2009 | By Hilary Smith, Customer Support Manager | Filed under: SEO, Social Media
Still trying to figure out how exactly the BidSimulator Google launched last month for Ad Words, can help you bid more efficiently? Google has released a tutorial that might help you.
Controlling your brand
Posted August 14, 2009 | By Hilary Smith, Customer Support Manager | Filed under: Social Media
After several recent months of unprecedented growth, Social Media sites like Facebook and Twitter are starting to see users maximize their large userbases. They are starting to become places where people ask for advice on where to find quality merchandise and services from trusted sources: their friends.
Official Twitter Guide for Businesses is Available
Posted July 24, 2009 | By Hilary Smith, Customer Support Manager | Filed under: Social Media
Officially acknowledging, and perhaps attempting to capitalize on the growing trend of businesses (small and large) utilizing Twitter as an important tool for interacting with customers, Twitter has published their official guide for business use of Twitter. Whether expert or naif, anybody with a brand will probably want to check it out.
Twitter Affecting Real Bottom Line
Posted July 23, 2009 | By Hilary Smith, Customer Support Manager | Filed under: Online Marketing, Social Media
A lot has been made of Twitter use by larger companies to interact directly with customers, sometimes more quickly and effectively than with more traditional customer service tools, such as telephone, email or even letters. Twitter has made it possible to get real time information out to customers much more quickly. And customers have used it in the other direction, to send immediate feedback to companies.
Online ad prices beginning to attain actual traction?
Posted June 27, 2009 | By Hilary Smith, Customer Support Manager | Filed under: SEO, Social Media
Has the "tipping point" finally been reached for online ad revenue?
While the web is certainly ubiquitous, and seemingly fertile ground for advertising revenue, it is also well known that more traditional businesses (newspapers, magazines, television), for which ad revenue has been their life-blood, have had a hard time converting high returns for online ads, because they just haven't had the monopolies on viewership to justify the rates. Now perhaps that trend is turning the corner? According to recent reports, television media companies are reporting for the first time, that based on viewership, they will begin charging more for online ad rates than for prime-time tv advertising spots.
Check in on the competition
Posted June 16, 2009 | By Hilary Smith, Customer Support Manager | Filed under: Social Media
Wondering how other companies are using Twitter? Maybe looking for an exchange of ideas with someone in the same field? ExecTweets is still in Beta, but they are aggregating what seem to be "verified" accounts of CEOs from various industries. Check to see if anybody's Tweeting information that might be helpful to you and your business here.
Locking in Business Name Vanity URLS on Facebook
Posted June 16, 2009 | By Hilary Smith, Customer Support Manager | Filed under: SEO, Social Media
For those businesses who have pages on Facebook, and want to lock-in their vanity URL, in order to make sure that potential customers or partners can find them, the basic requirement is that it must have at least 1,000 fans to even attempt to lock in the name. According to All Facebook, one way around this is to apply to reserve a username, but the catch is that the business name has to have a trademark.
Effectively promoting your “brand” using “pages” on Facebook
Posted June 16, 2009 | By Hilary Smith, Customer Support Manager | Filed under: Social Media
"All Facebook", a blog chronicling trends and changes on Facebook has developed a quick 10-step guide to maximizing the power of the "Pages" feature on Facebook. Check it out to see if any suggested strategies might work for you and your brand.
Why Twitter matters
Posted June 04, 2009 | By Hilary Smith, Customer Support Manager | Filed under: Social Media
Time Magazine explores how Twitter has tapped into an innate desire for people to connect, and turned a seemingly innocuous 140 characters into powerful snippets of exchange.
Get more for your advertising dollar
Posted June 04, 2009 | By Hilary Smith, Customer Support Manager | Filed under: Online Marketing, SEO, Social Media
Have a smart ad for a product that you think has hit the super bowl sweet spot for advertising: popular ad, leading to buzz about your product? Under a new advertising regime, instead of paying billions for a spot on the Super Bowl, you could pay less to have it display on the web, if your ad becomes popular and users vote for it. Harbinger of a new way of charging for ad space on the internet? Certainly all kinds of content providers are hoping for some revolutionary thought. Too soon to tell if this will pan out, and it's only being tested on Digg.com. But if successful, it may become a standard. Good to check it out.