Strategy & Design
Every high-performance website starts with a plan. We lead with research, define your information architecture, and design systems — not just pages — so your website works as hard as your business does.
We don't start with design. We start with understanding.
Before a single wireframe is drawn, we invest 2–3 weeks learning your business, your audience, and your competitive landscape. This phase eliminates assumptions and builds the foundation for every decision that follows.
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Stakeholder Interviews
We sit down with your leadership, sales team, customer support, and key stakeholders to understand your business objectives, pain points, and what success looks like for this project.
Competitive Analysis
Deep analysis of 4–6 competitors across design patterns, content strategy, SEO positioning, technical performance, and user experience. We identify the gaps you can own.
Persona Development
Premium hosting backed by real humans
We define 3–5 buyer personas based on your actual customer data, sales conversations, and market research. These personas drive every content and design decision.
Analytics & Performance Audit
We review your current site's analytics, search performance, and conversion data to identify what's working, what's broken, and where the biggest opportunities are.
From research to pixel-perfect designs in four phases.
Our design phase runs 4–6 weeks and overlaps with early development and content planning to keep the overall timeline tight.
Information Architecture
Sitemap, content model, URL structure, and navigation design based on user research and SEO data.
Wireframing
Low-fidelity layouts for key page templates showing content hierarchy, module placement, and user flow.
High-Fidelity Design
Pixel-perfect mockups with brand-matched typography, color, imagery, and responsive breakpoints.
Design System
Component library, spacing system, and module inventory that ensures consistency and speeds development.
What makes our strategy and design work different.
Systems, Not Pages
We don't design individual pages — we design a system of reusable components that your team can combine and reconfigure. The result is a website that scales without needing a designer every time you add a page.
Content-First Design
Design follows content strategy, not the other way around. We map your content types, taxonomies, and editorial workflows before drawing a single pixel. This prevents the "lorem ipsum problem" that plagues most redesigns.
Performance by Design
Core Web Vitals, accessibility, and SEO requirements are baked into the design process — not retrofitted after development. Every layout decision considers load time, screen reader behavior, and search engine visibility.
Data-Informed Decisions
We use your analytics, heatmaps, and conversion data to make design decisions. Every layout choice is justified by user behavior data, not design trends or personal preference.
Platform-Aware
We design for your actual CMS platform. HubSpot modules, WordPress blocks, Shopify sections — our designers understand the content editing experience and design components that your team can actually use.
Structured Phase Gates
Every phase ends with a formal review and approval milestone. You'll never be surprised by the direction we're heading, and changes are caught early when they're least expensive to make.
Concrete deliverables at every stage.
Here's what a typical strategy & design engagement includes.
Discovery
Weeks 1–3- Stakeholder interview synthesis and findings report
- Competitive analysis across 4–6 competitors
- 3–5 buyer persona documents with journey maps
- Analytics audit with opportunity recommendations
- Technical SEO audit and performance baseline
Architecture
Weeks 3–4- Complete sitemap with all pages and hierarchy
- Content model defining all content types and relationships
- URL structure and navigation design
- Module inventory (25–35 components identified)
- Template map linking modules to page types
Wireframes
Weeks 4–5- Wireframes for 12–15 unique page templates
- Desktop and mobile responsive layouts
- Interactive prototype for key user flows
- Content hierarchy and module placement per template
Design
Weeks 5–8- High-fidelity mockups for all page templates
- Responsive breakpoints (desktop, tablet, mobile)
- Design system with component library
- Typography, color, and spacing specifications
- Developer handoff documentation
Strategy & Design feeds directly into these services.
Development & Migration
Once designs are approved, our dev team takes the design system and builds it into a fully custom theme with 25–35 reusable modules.
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Content Strategy & SEO
Content planning begins during discovery. Pillar pages, solution pages, and page-by-page SEO run in parallel with design.
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Hosting & Support
After launch, we manage hosting, monitoring, and ongoing optimization so your site keeps performing.
Learn MoreReady to elevate your web presence?
Whether you're redesigning a 350-page enterprise platform, launching a new storefront, migrating to a better CMS, or looking for a development partner your agency can count on — let's talk.
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