Content Strategy & SEO
We don't just optimize for Google. We optimize for the way people actually search now — including AI-powered search engines that most agencies haven't caught up to yet.
AI search optimization is here. Most agencies aren't ready.
Google AI Overviews, Perplexity, ChatGPT search, and other AI-powered engines are changing how people find information. We optimize your content for both traditional search rankings and AI-generated answers — so your brand shows up no matter how people search.
Entity Structuring
We structure your content around entities and relationships so AI models can understand and reference your expertise.
Q&A Schema Optimization
FAQ and HowTo schema that gives AI engines structured answers to pull from — making your site the cited source.
Featured Snippet Targeting
Content formatted specifically to win featured snippets and position zero results that AI engines prefer to cite.
Topical Authority Building
Pillar page architectures and internal linking strategies that establish your site as the definitive resource in your space.
What we do vs. most agencies
| Jub Jub | Typical | |
|---|---|---|
| Traditional SEO optimization | ✓ | ✓ |
| AI search (AIO) optimization | ✓ | — |
| Entity structuring | ✓ | — |
| Q&A schema implementation | ✓ | Rare |
| Featured snippet targeting | ✓ | Some |
| Pillar page content creation | ✓ | Some |
| llms.txt configuration | ✓ | — |
| Multilingual SEO (hreflang) | ✓ | Rare |
Content strategy and SEO that drives real business results.
From page-by-page optimization to net-new pillar content, we build the content engine that makes your website findable, quotable, and conversion-ready.
Pillar Page Creation
Long-form, authoritative content (3,000–5,000 words) that establishes topical authority and serves as the hub for related solution pages and blog posts.
Solution Page Copywriting
Conversion-focused pages (1,500–2,500 words) that clearly communicate your value proposition for each product, service, or industry you serve.
Page-by-Page SEO
Title tags, meta descriptions, headers, alt text, internal linking, and structured data optimized individually for every page on your site.
Gated Content Strategy
Lead generation assets — whitepapers, guides, reports — with landing pages and form strategies designed to capture qualified leads and feed your sales pipeline.
Content Refresh
Audit and optimization of your top-performing and high-traffic pages — updating statistics, improving structure, and adding AI search optimization to existing content.
Technical SEO
Site architecture, XML sitemaps, canonical tags, redirect mapping, Core Web Vitals optimization, and Google Search Console configuration and monitoring.
How we build your content engine.
Content strategy runs parallel to design and development — typically weeks 6–16 in a full engagement.
Audit & Strategy
Content audit across all pages, SEO opportunity analysis, buyer persona development, and keyword mapping.
Create & Optimize
Pillar pages, solution pages, and page-by-page optimization for both traditional and AI search engines.
Structure & Link
Internal linking strategy, schema markup, entity structuring, and topical cluster architecture.
Measure & Refine
Search Console setup, analytics configuration, rank tracking, and ongoing performance monitoring.
Concrete deliverables, not vague promises.
Here's exactly what's included in a typical content strategy & SEO engagement.
Content Creation
- 5–7 pillar pages (3,000–5,000 words each) with interactive elements
- 20–25 solution pages (1,500–2,500 words each)
- Homepage and key landing page messaging
- Gated content strategy and lead magnet concepts
AI Search Optimization
- Entity structuring across all key pages
- Q&A schema markup implementation
- Featured snippet optimization
- AI search content formatting and structure
- llms.txt configuration
SEO Optimization
- Title tags and meta descriptions for all pages
- Header structure optimization (H1–H6)
- Image alt text for all images
- Internal linking strategy implementation
- Content refresh for top 50 high-traffic pages
Technical SEO
- Technical SEO audit with migration recommendations
- XML sitemap configuration and submission
- 301 redirect mapping and implementation
- Google Search Console setup and verification
- Hreflang tags for multilingual sites
Content strategy works best alongside these services.
Strategy & Design
Content strategy starts with understanding your audience. Discovery, personas, and user journeys inform everything we write.
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Development & Migration
Content and development run in parallel. Schema markup, page structure, and SEO foundations are built into the code.
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Hosting & Support
Ongoing SEO monitoring, performance tuning, and content updates that keep your site ranking after launch.
Learn MoreReady to elevate your web presence?
Whether you're redesigning a 350-page enterprise platform, launching a new storefront, migrating to a better CMS, or looking for a development partner your agency can count on — let's talk.
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