Locking in Business Name Vanity URLS on Facebook
June 16, 2009 Permalink By Hilary Smith, Customer Support Manager
For those businesses who have pages on Facebook, and want to “lock-in” their vanity URL, in order to make sure that potential customers or partners can find them, the basic requirement is that it must have at least 1,000 fans to even attempt to lock in the name. According to All Facebook, one way around this is to “apply” to reserve a username, but the catch is that the business name has to have a trademark.
So guess the bottom line is to continue using those strategies to build your fan base, so you can then reserve that URL.
