Is Facebook reaching “middle age”?  “Sharing” on Facebook takes a more measured turn

Will Google Plus really live up to the hype?

The New York Times has more real world examples of how Facebook has helped small businesses, and encourages small business owners looking for inexpensive ways to market themselves, to take a look at the power of Facebook.

Still trying to figure out how exactly the “BidSimulator” Google launched last month for Ad Words, can help you bid more efficiently?  Google has released a tutorial that might help you.

“What’s the big deal” about the new Google Insights?  Google Insights for Search is like taking a peak into the demand of something, instead of the supply.

Has the “tipping point” finally been reached for online ad revenue? 

While the web is certainly “ubiquitous”, and seemingly fertile ground for advertising revenue, it is also well known that more traditional businesses (newspapers, magazines, television), for which ad revenue has been their life-blood, have had a hard time converting high returns for online ads, because they just haven’t had the monopolies on viewership to justify the rates.

Now perhaps that trend is turning the corner?  According to recent reports, television media companies are reporting for the first time, that based on viewership, they will begin charging more for online ad rates than for prime-time tv advertising spots.

For those businesses who have pages on Facebook, and want to “lock-in” their vanity URL, in order to make sure that potential customers or partners can find them, the basic requirement is that it must have at least 1,000 fans to even attempt to lock in the name.  According to All Facebook, one way around this is to “apply” to reserve a username, but the catch is that the business name has to have a trademark. 

So guess the bottom line is to continue using those strategies to build your fan base, so you can then reserve that URL.

Have a “smart” ad for a product, that you think has hit the “super bowl” sweet spot for Advertising: popular ad, leading to buzz about your product?

Under a new advertising regime, instead of paying billions for a spot on the Super Bowl, you could pay less to have it display on the web, if your ad becomes “popular” and users vote for it.

Harbinger of a new way of charging for ad space on the internet?  Certainly all kinds of content providers are hoping for some revolutionary thought.  Too soon to tell if this will pan out, and it’s only being tested on Digg.com.  But if successful, it may become a standard.  Good to check it out.

Perhaps you’ve heard of online search and online ad revenue giant, Google?

Yes, so has everybody else, which is why Google continues to dominate the online search business.

Check out this interesting article from the Wall Street Journal today about Google’s attempt to break into radio spots, as Google continues to try to diversify it’s ad revenue base.  Although not seemingly successful this time, the media ad market is changing so much these days, given the changes in regular print media advertising, that Google will probably continue to be the online ad revenue giant, and the one to watch.  Especially as it may partner with more traditional print media as they finally adapt to the new online age.