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Hilary Smith
Hilary Smith
Customer Support Manager

Where your social media dollar gets best return

October 15, 2010     Permalink    By Hilary Smith, Customer Support Manager

Looking for numbers to back up the “idea” of a return on your “social media” investment?  AdAge highlights some research done by start-up Eventbrite, about where they see the most useful placement of a clients message.  Or the value of “transactions that are driven through sharing on social platforms such as Facebook, Twitter and LinkedIn and through email sharing via the Eventbrite “email friends” application.”  Probably worth a look for your next Social Media Campaign.

Lydia Chiu Pooler
Lydia Chiu Pooler
Partner

Expression Engine 2.1 has been released, and is out of public beta

July 12, 2010     Permalink    By Lydia Chiu Pooler, Partner

The long awaited moment is here.  The new version of Expression Engine has been released. Expression Engine 2.1 has been released, and is now officially out of public beta. 

EllisLab has announced that Expression Engine 1.x will no longer be available for purchase, although it will continue to be supported.

We will continue to support the many sites we’ve developed on EE 1.x, but going forward in new implementations, will be shifting to developing in EE2 in most cases.

Hilary Smith
Hilary Smith
Customer Support Manager

Helpful hints when doing a Google search

April 15, 2010     Permalink    By Hilary Smith, Customer Support Manager

Staying on top of the latest tech: sometimes good to revisit an old friend.

Robert Wallis
Robert Wallis
Lead Developer

Expression Engine and Campaign Monitor

March 05, 2010     Permalink    By Robert Wallis, Lead Developer

We’ve just updated our Campaign Monitor module for Expression Engine.  Originally it was just to get the contact details for your clients already stored in campaign monitor, but now, an obvious extension, you can add addresses.  This is perfect for adding a cool AJAX signup form on your site.

Hilary Smith
Hilary Smith
Customer Support Manager

More stats on Facebook vs. Twitter

December 08, 2009     Permalink    By Hilary Smith, Customer Support Manager

Perhaps because at this time, Facebook just has more users, and not because Facebook has the better strategy for information dissemination, here is another independent source citing that Facebook referrals have been more numerous than Twitter referrals.  In this case, it’s a college newspaper, dealing with traffic spikes as a result of a breaking story.

Hilary Smith
Hilary Smith
Customer Support Manager

Facebook better conversion than Twitter?

December 08, 2009     Permalink    By Hilary Smith, Customer Support Manager

I actually caught this post via Bob Wan-Qi Kim’s Twitter feed, but he argues in a post to his “Sparkah” blog that he gets more marketing value out of his Facebook page.  Care to compare?

Hilary Smith
Hilary Smith
Customer Support Manager

Town uses Twitter

December 01, 2009     Permalink    By Hilary Smith, Customer Support Manager

The town of Darlington in the United Kingdom is fully entering the 21st century by harnessing the power of social media.  It wanted to more easily interact with the populace, and get the word out on events happening in Darlington, so they have employed a full time “Tweeter” to tweet information to followers regarding Darlington events and local news.

Hilary Smith
Hilary Smith
Customer Support Manager

How to succeed in business….

November 12, 2009     Permalink    By Hilary Smith, Customer Support Manager

The New York Times has more real world examples of how Facebook has helped small businesses, and encourages small business owners looking for inexpensive ways to market themselves, to take a look at the power of Facebook.

Hilary Smith
Hilary Smith
Customer Support Manager

LinkedIn reaches 50 Million users

October 15, 2009     Permalink    By Hilary Smith, Customer Support Manager

It feels like users are finally getting the hang of LinkedIn, or at least the buzz is big enough (with a little help from a tough job market), that people are checking it out.  But the power of a social network is usually its breadth, and that seems to be where LinkedIn is heading, according to company reports, which released the news that LinkedIn has now reached 50 million users: potential clients and job seekers all.

Hilary Smith
Hilary Smith
Customer Support Manager

Google Ad Words Bidding Tutorial

September 17, 2009     Permalink    By Hilary Smith, Customer Support Manager

Still trying to figure out how exactly the “BidSimulator” Google launched last month for Ad Words, can help you bid more efficiently?  Google has released a tutorial that might help you.

Robert Wallis
Robert Wallis
Lead Developer

Google Search Insights

August 24, 2009     Permalink    By Robert Wallis, Lead Developer

“What’s the big deal” about the new Google Insights?  Google Insights for Search is like taking a peak into the demand of something, instead of the supply.

Hilary Smith
Hilary Smith
Customer Support Manager

Controlling your brand

August 14, 2009     Permalink    By Hilary Smith, Customer Support Manager

After several recent months of unprecedented growth, Social Media sites like Facebook and Twitter are starting to see users maximize their large userbases. They are starting to become places where people ask for advice on where to find quality merchandise and services from trusted sources: their friends.

Hilary Smith
Hilary Smith
Customer Support Manager

Official Twitter Guide for Businesses is Available

July 24, 2009     Permalink    By Hilary Smith, Customer Support Manager

Officially acknowledging, and perhaps attempting to capitalize on the growing trend of businesses (small and large) utilizing Twitter as an important tool for interacting with customers, Twitter has published their official guide for business use of Twitter.  Whether expert or naif, anybody with a brand will probably want to check it out.

Hilary Smith
Hilary Smith
Customer Support Manager

Twitter Affecting Real Bottom Line

July 23, 2009     Permalink    By Hilary Smith, Customer Support Manager

A lot has been made of Twitter use by larger companies to interact directly with customers, sometimes more quickly and effectively than with more traditional customer service tools, such as telephone, email or even letters.  Twitter has made it possible to get real time information out to customers much more quickly.  And customers have used it in the other direction, to send immediate feedback to companies.

While much as been made of the Comcast & Whole Food models, smaller companies are using Twitter in very inventive ways, that actually don’t just benefit their marketing profile, but benefit their bottom line.  An article in the New York Times, discusses some real world examples.

Robert Wallis
Robert Wallis
Lead Developer

Expression Engine 2.0 Beta 1

July 12, 2009     Permalink    By Robert Wallis, Lead Developer

We can finally say, that we are part of the “Expression Engine 2.0 Beta 1”.  But unfortunately we can not say more than that.  I’m not sure if we can say that we can’t say more than we are a part of Expression Engine 2.0 Beta 1.  I should stop before I mention how cool it is or how much easier it will be for you to run your site using it.  Oops.

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